Finished Reading Crush It!

Finished reading Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk. Crush It! is about turning your personal passion into a career. Gary Vaynerchuk took his father’s local liquor store and turned the $4 million business into a $50 million business. After which he created a wine blog, Wine Library TV, where he discovered the power of Internet sales. In the book Gary shares his experience and advice for using Twitter and Facebook to monetize your passion.

Crush It! contains virtual no new information but Gary Vaynerchuk’s enthusiasm comes out in the book making Crush It! extremely engaging. The book is written in a step-by-step format that allows anyone to follow his advice. Vaynerchuk believes that the Internet makes it possible for anyone to make a living by turning what they love into a personal brand. I’m less optimistic that everyone can turn a passion, like photography or horseback riding, into a career. Such an event would flood the market place and change the price elasticity of ad revenue or service fees in the market sector. I believe people will be able to turn a passion or hobby into a part time income if not a full career. Overall, Crush It! is a good book that contains valid information in an engaging way.