Finished Readin It’s Not What You Sell, It’s What You Stand For

Finished Reading It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose by Roy Spence Jr. The goal of It’s Not What You Sell, It’s What You Stand For is to show that every business should strive for more than just profit. Businesses should try to become an organization of purpose. Spence has several examples from his consulting business; including Southwest Airlines, Walmart, BMW, PGA Tour, and more. Spence argues that people work harder and more joyfully when they believe they are part of something larger than themselves.

It’s Not What You Sell, It’s What You Stand For has some interesting points. I think Spence has some valid points that will work for large organizations like his examples from the book. Smaller companies will find a more difficult time finding the capital to make a difference. Roy Spence’s overall goal with this book is to address the fact that companies goal shouldn’t just be profit.